Category

Signals

Dated commentary on what is changing in data and AI, written for what it means to someone running a business rather than to the industry reporting on it.

Signals

Frontier models keep leapfrogging. What matters for you

Model releases now arrive faster than any business can evaluate them, and almost none of it changes what you should do. One trend matters for operators; the rest is scoreboard.

3 min read

Signals

AI search is replacing the ten blue links

Search results are becoming answers rather than lists of links, which changes what it means to be findable. For most small businesses the practical response is to be quotable rather than to chase rankings.

3 min read

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